This hat is a classic throwback to the establishment of Born Primitive in 2014. Since its inception, it has become a brand of patriotism, relentless hard work, and the ambitious pursuit of one’s dreams. Excuses are not in our vocabulary, and they shouldn’t be in yours, either. Rock this hat with pride and go crush every obstacle that stands in your path.
One Size with adjustable closure
Mesh Panels in Posterior
Forward assaulting American flag on right side
Flat bill with structured front
Born Primitive apparel is made for athletes of all sizes and skill levels and designed to perform in those critical moments of mental and physical distress when the battle is won—or lost. Our apparel is developed and tested by athletes to ensure it has only the highest quality, comfort, and functionality. Proud supporters of those who serve. Founded by an active-duty military family.
Utiletē is Wyoming's first and only Born Primitive reseller!